Sat, 2014-02-15 10:49

“Before it’s yours, we mine it” online campaign

The website of our Raw Materials Campaign is online. The website is composed of photos which represent the symbolic products/objects/architecture example/etc. of different European countries. We are highlighting the fact that it is mining that provides us with valuable resources which are used for many essential consumer goods, communication networks, housing, infrastructure etc. that we rely on daily. This is done in a visual way accompanied by the slogan: “Before it’s yours, we mine it”. The slogan is translated to a number of European languages and more language versions will be available in the coming weeks.


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